I served as the creative director, lead writer and strategist for this land developer and production home builder’s campaign strategy and activation both for new buyers and for existing home owners following their rebrand, in which we built-out:
Holt Homes
Content & Campaign Strategy, Newsletter and Site Redesign, Content Creation
Extended Personas
Channel strategies
Messaging strategy
Editorial Calendar
Consumer Journey Map
Visual Campaign Direction
Newsletter Branding & Layout
Numerous Articles
Homeowner How-to Video Series
Extended Personas & Consumer Journey Map
Channel Strategy
Messaging Strategy
Visual Direction
Newsletter Design
Online Homeowner Portal
Homeowner How-to Video
Twelve Part Series